Why should my company or organization invest in corporate video content?

1) Video content is the future

Algorithms, search engines and media consumers LOVE videos. We all know that videos are the present and, more importantly, the future of content creation. So why not create your own corporate video content? This video content can be used across a variety of channels and audience touchpoints. A study published by Statista.com showed that consumers worldwide watched an average of 19 hours of online video content each week in 2022. This was an increase from 2021 and is expected to continue growing in 2023.

2) Videos bring storytelling to life

Commissioning your own corporate film or animation allows you to tell your story. It builds your brand. It interacts with your audience, be it B2B, BC2 or within your own organization. They say a picture is worth a thousand words, but a corporate video done right with Picture Lock Films will tell your audience everything they need to know. Even complex messages, instructions and concepts can be easily explained in a corporate video or animation. Often referred to as an “explainer” in the digital world. A study reported by Hubspot.com found that 31% of video consumers surveyed worldwide wanted to watch how-to videos and another 29.8% wanted to watch instructional videos.

3) Video content can be a perennial favorite

Corporate video production has legs! With videos, you have timeless content that you can reuse across all your marketing channels and help you on the path to great ROI. Research from Wyzowl finds that 91% of businesses plan to use video marketing in 2023 and that 92% of those already using video marketing have seen a positive ROI. Before producing your corporate video, we encourage you to think about how you will use the video content to ensure the final product meets your needs.

4) Stand out from the crowd

If you operate in a crowded and competitive industry, high-quality video content can help your business stand out from the crowd. It is a well-researched concept that recall of video content is often higher than written content. And with expert guidance on corporate video production, you’ll have the best chance of creating an outstanding video that will help you achieve your goals.

5) Use video content for a variety of purposes

At Picture Lock Films we offer a one-stop shop Corporate video production service that can create tailored, broadcast-quality corporate video content that fits your brand, budget and audience. The purposes of corporate videos are wide-ranging and meet the needs of almost every business, from charities to blue-chip companies.

For Picture Lock films wWe are characterized by the following:

🎬 Promotional video content

🎬 Corporate training films

🎬 Animated videos and infographics

🎬 Live event video content

🎬 Branded content and films

🎬 Learning and educational content

🎬 Charity and appeal films

🎬 Documentations

If you would like to explore the possibilities that corporate video production could open up for your business, contact us or request a free callback. We can’t wait to hear from you.

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